2025
Visual Direction and CGI
McLaren 720S
An editorial CGI series blending precision, elegance, and atmospheric design.
This visual study captures the McLaren 720S in a minimal desert stage, blending studio-grade lighting with a sense of isolation and power. The focus lies in highlighting the vehicle’s sculptural lines and aggressive stance through controlled reflections and cinematic contrast.
Every frame was designed to feel intentional: sharp yet soft, bold yet restrained. The composition plays with verticality, symmetry and negative space to elevate the visual impact without distraction.
CGI Automotive
Art Direction
Services
Branding & Marketing
Category
CGI Composition & Lighting
Client
McLaren
The first visual places the 720S in a soft, dusky desert, where the car’s sharp design meets the fading light of a mineral landscape. The balance of cool shadows and subtle red undertones emphasizes the aggressive serenity of the scene.
