2025
Visual Direction and CGI
McLaren 720S
An editorial CGI series blending precision, elegance, and atmospheric design.
This visual study captures the McLaren 720S in a minimal desert stage, blending studio-grade lighting with a sense of isolation and power. The focus lies in highlighting the vehicle’s sculptural lines and aggressive stance through controlled reflections and cinematic contrast.
Every frame was designed to feel intentional: sharp yet soft, bold yet restrained. The composition plays with verticality, symmetry and negative space to elevate the visual impact without distraction.
CGI Automotive
Art Direction
Services
Branding & Marketing
Category
CGI Composition & Lighting
Client
McLaren
Analysis - Performance and Responsiveness
The first visual places the 720S in a soft, dusky desert, where the car’s sharp design meets the fading light of a mineral landscape. The balance of cool shadows and subtle red undertones emphasizes the aggressive serenity of the scene.
• Fast Loading Speed: We optimize images, scripts, and resources to ensure quick load times.
• Optimized Code: Clean and efficient coding practices are employed to reduce unnecessary elements.
• Scalability:Our performance-focused design ensures your website can handle increased traffic.
Problem - Site and Service Improvement
The second top-down composition focuses on the aerodynamic curves and visual power of the car. A more graphic and intimate view, treating the McLaren like an artifact suspended in silence, where light becomes a tool for sculpting form and emotion.
This project is part of an ongoing research on blending automotive elegance with minimal yet immersive artistic direction.
Solution - Communication and Deployment
Effective communication and smooth deployment are at the heart of our process. We keep you informed every step of the way, ensuring your vision is brought to life exactly as you imagined. Our team collaborates closely with you to address any questions or concerns.
Clear communication and efficient deployment are essential to the success of any project. We maintain open lines of communication throughout the entire process, ensuring your goals and expectations are met. Our team actively listens and collaborates with you to refine details and offer guidance. When it’s time to deploy, we ensure a smooth transition, handling all technical aspects to guarantee a flawless launch.
